As a certified health toxicologist and herbalist,founder, Ali Perry-Hatch, MPH, developed holistic phyto-technology to create customizable formulas that replace toxic synthetic ingredients with their safe botanical superiors. Every product focuses on organic, high-performing, food-grade ingredients. Each is extensively researched to ensure our formulas are completely natural, safe, and effective. The science behind our formulas results in 100% plant-based, hyper-concentrated products with the least amount of ingredients needed to obtain superior results. We are proudly a Think Dirty® verified brand. We harness the natural power of Ocean & Earth to bring you safe, ethical, sustainable products. Both Ocean and Earth go hand in hand to heal the human body, mind, and spirit. Incorporating them together is the answer to achieving your best skin.